Offering a great introduction to fashion foundations and production is the ‘Fashion for Good’ museum in Amsterdam. Providing a more visual and entertaining way of teaching eco-conscious consumers about how their clothes are made and what they’re made from. The museum encourages you to "Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey".
Based in Amsterdam, the museum offers general public, school, business, and online guided virtual tours (for those who can’t go in person). Their intention is to show how sustainability and thinking eco-consciously can easily be a part of one’s daily routine. It makes individuals more environmentally and socially aware of their purchasing behaviours, as well as "the industry’s versatility and complexity without needing to be fashion experts". Since opening in 2018, out of a total of 55,000 visitors, 45,000 have made commitments towards a ‘Good Fashion Action Plan’ (personalised action plan to tackle their unique buying behaviours). By visualising the existing problems that exist within the industry, individuals can gain a better understanding of the challenges most fashion brands are presented with and the impact they’re having/contributing to.