Inspire Inclusion IWD 2024: Empowering women in fashion

Inspire Inclusion IWD 2024: Empowering women in fashion

As International Women's Day approaches on March 8, 2024, we reflect on the theme of the year: "Inspire Inclusion." This theme is reflected in the fashion industry, where efforts are being made to celebrate women's achievements, raise awareness about gender discrimination, and drive meaningful action towards gender equality.

 Introducing International Women's Day on It's Nice That

This year's campaign theme calls for action to break down barriers, challenge stereotypes, and create environments where all women are valued and respected. "Inspire Inclusion" encourages everyone to recognise the unique perspectives and contributions of women from all walks of life, including those from marginalised communities.

On this International Women's Day, Fashion Revolution takes a stand for the millions of women and girls around the world who contribute to the creation of the clothes we wear. While big brands introduce collections and marketing campaigns centred around female empowerment, smaller brands use this month as a time to shed a light on the people, factories, and mills behind the feminist merchandise.

Roots of International Women's Day in the Garment Industry

In 1908, 15,000 female garment workers protested poor conditions in New York, sparking International Women's Day. Today, the globalised garment industry still exploits women, emphasising the need to address supply chain issues. UN Women's research reveals a 23% gender wage gap globally, with 235 million women lacking protections against sexual harassment. Fashion Revolution calls for action, urging us to look beyond superficial empowerment and question brands on human rights practices, especially on International Women's Day.

Fashion Brands: Celebrating and Empowering Women

Many fashion brands have played a crucial role in celebrating women, both in their campaigns and through the words and actions of influential figures in the industry.

Vogue, has featured cover stars who go beyond being pretty faces, sharing intimate stories and encouraging affirmations that resonate with readers, addressing issues like colourism and affirming that no ambition is too big.

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Influential figures like Diane Von Furstenberg, known for creating the iconic wrap dress, sees fashion as a symbol of women's liberation. Sarah Burton, the creative mind behind Alexander McQueen, emphasises the importance of strength and femininity, creating designs that serve as a form of "soft armour" for women.

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Alexander McQueen  ‘whose wish was always to empower women’

While the fashion industry has made strides, challenges persist. This International Women's Day, the call is not only to celebrate the progress made but also to demand justice and equality for the women who make up the majority of the world's garment workers.

Let us celebrate the achievements of women in fashion, acknowledge the progress that has been made, and collectively work towards a future where the empowerment of women is not just a slogan on a t-shirt but a reality throughout the fashion industry. 

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