Samsung X Gbadebo
To celebrate World Environment Day, I teamed up with Samsung in their Re-New Y2K design challenge, going up against fellow sustainable designer Gayle from @soulandflare. The task entailed creating an entirely denim, Y2K inspired outfit using pre-loved clothing and incorporating the new Samsung Certified Re-Newed Galaxy device in the final design.
When talking about my look I said :
"My brand is typically known for its denim patchwork trousers so i wanted to create my own twist by taking inspiration from the 2000s aesthetic of pleated mini- skirts, oversized fits and the randomness that accompanies the act of up-cycling and clash it with the Samsung Certified Re-Newed phone’s shape and curved camera to create a statement in a convenient but cohesive way"
I really resonated with and wanted to incorporate Samsung’s 5 core values in my look, being that of: people, co-prosperity, integrity, excellence and most importantly change. The entire outfit was made from unwanted or damaged denim that had been donated to me, thrifted or deemed unsellable. the vision I had was to create an asymmetric y2k look to really embody the spirit of up-cycling for world environment day.
I created an asymmetric, corset top that ties at the side and is made up of 5 different colours and weights of denim. Accompanied by a little pleated pouch attached to the trousers, to hold the Galaxy device with a cut out to emphasise the camera's curve and blend in with the whole look. And finally, oversized multi-pleated trousers to draw in my Y2K influence of pleated mini-skirts and make the look just a little more “Gbadebo”. Fortunately I won the challenge following a public twitter poll vote and an NFT is currently being made of the design. Introducing the brand to digital wearable fashion.. Stay tuned to see the results!