Fashion creators are a dime a dozen on TikTok these days. Between TikTok shop and huge brand hauls, it's becoming increasingly difficult to weed through those stylish creators that don't seem to have endless new clothes or 50 parcel deliveries coming through their front doors each day. Here is a non-definitive list of some of the best (slow) fashion creators available to us now. Heeding their style advice may just improve your wardrobe, without submitting to the overconsumption hype.
A sugar addict currently challenging herself to 15 days without the goodness, Rivers Walters posts a mixture of lifestyle and styling content. Her vibe is as if Chopova Lowena had a lovechild with a prima ballerina, translating into her style as a successful mixture of up-market streetwear and chic femme. Rivers concentrates her fashion hauls on small sustainable brands and Vinted shopping, showing us that perhaps a sugar addiction can pass through your body and into your clothes.
Tiggy makes the impossible possible: recreating Pinterest outfits, without buying a whole new wardrobe each time. Based in West Sussex, the earily twenty-something has amassed almost 90k followers on her TikTok, where she creates content that proves her self-acclaimed title of ‘Charity Shop God’. She styles outfits entirely second-hand (sometimes even hand-me-downs from her brother) with an emphasis on anti-fast fashion, showing us that fashion does not need to equal new and even the dreamiest outfit inspo is achievable from your own wardrobe. Aside from her own fashion content, Tiggy also uses her influence to help others with their style: over Christmas, she reached out to brands that she has worked with to ask them to donate stocking fillers from teenage girls that otherwise wouldn’t receive them, getting donations from small brands often admired from afar.
A fashion stylist based in NYC, Mac Rose details all her tips and tricks from the industry to make the most of the wardrobe you already have. From rearranging your clothes by sleeve length to see possible layering options to knowing how to tell if you’ve found your personal style or if it’s just a trend, Mac’s personal style content allow for the revitalisation of clothes. She also knows that it’s not realistic to never buy anything again – for when you do get the urge, she details how to buy by thinking, ensuring purchases aren’t frivolous or unnecessary.
Corporate baddie by day, Anna Baldwin isn’t solely a sustainable fashion creator. Instead, she details her own style journey from corporate dressing to styling athleisure for the gym. What Anna does that has added her to this list is knowing how to shop. By using a colour wheel and knowing her proportions, she can buy intentionally (a word she loves to use when describing her wardrobe!). This reduces her unnecessary purchases, and makes sure that she can style the entirety of her wardrobe.
Stylish mums stand up! As a mum to a toddler, Cindy Choi is making clear her battle against fast fashion and creating the biggest chance for her child to grow up on a healthy planet. Cindy styles her clothes in a myriad of different ways in a silent but deadly form of protest, and her own rules for radically avoiding fast fashion and only buying from ethical (not simply eco-friendly) brands are straightforward enough to follow immediately after watching. She curates her own lists of small ethical brands, from affordable to made-to-order, but with only 2k followers, she’s insanely underrated. Cindy is definitely one to watch this year!
The parents sure do love their archives. Mr Panesar is a streetwear-loving dad, emphasising the importance of slow fashion for mens’ style. By combining an elevated base layer with the rest of your wardrobe, Mr Panesar visualises how the results can be endless. There are hundreds of outfits even in a limited wardrobe – you just need to know how to find them out! One of the coolest types of videos that he makes is styling inspired by women’s outfits, breaking down the rift between men and women’s fashion and showing that style inspiration can truly be found anywhere.
A personal favourite of mine, Rachelle Cox is a journalist working for Bricks, documenting her journey as a plus size fashion lover. Curve fashion is one of the industry’s neglected demographics and for those inspired by bygone fashion eras like Rachelle is, are represented on the runway approximately zero times. Currently, she is recreating looks from the SS97 Betsey Johnson show from items that she already owns, and is a big fan of DIY-ing clothes in a way to upcycle them. Following Rachelle would also make you privy to crafts events around the UK, so you too can be as nifty as her!
A creator mixing style and fashion history, Ethan Lorin emphasises the importance of finding your uniform, and then repeating it. His specific uniform is a 40s-inspired workwear look, featuring strong pairs of wide-leg denim jeans and a boxy upper-half. The historian’s signature look goes so far that he has started a brand focussing on ethically made denim trousers using deadstock denim and second-hand hardware for the buttons and rivets. An informative and stylish creator, Ethan is one worth following.
For those looking to go one step further, oliviasews_ should 100% be on your following list. As her username states, she sews. A lot. And now, she is imparting her knowledge onto us! From detailing the different types of sewing machines and knowing which one would suit your needs best to how to recreate £4500 bags from the comfort of your own home, Olivia is the one-stop-shop for learning to sew. She even has a ‘Learn to Sew in 10 Days’ playlist!