"LUXURY IS NOT WHAT YOU BUY. IT'S HOW YOU WEAR WHAT YOU ALREADY HAVE"

-Telfar Clemens

SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE SUBSCRIBE

Fresh takes from the studio, industry and sustainability trenches.

MONITORING MORE THAN YOUR STEPS

MONITORING MORE THAN YOUR STEPS

kemi Gbadebo

When your trainers start tracking more than just steps, when your soles collect data on stride, pressure, gait symmetry and send it off into the cloud, suddenly those bits of...

MONITORING MORE THAN YOUR STEPS

kemi Gbadebo

When your trainers start tracking more than just steps, when your soles collect data on stride, pressure, gait symmetry and send it off into the cloud, suddenly those bits of...

GBADEBO X CIRCKIT : STARTING THE YEAR WITH TRANSPARENCY

GBADEBO X CIRCKIT : STARTING THE YEAR WITH TRANSPARENCY

kemi Gbadebo

Transparency gets talked about like a finished destination, but for small brands it’s usually messy, partial, and happening in real time. This GBADEBO x CircKit collaboration isn’t about ticking a...

GBADEBO X CIRCKIT : STARTING THE YEAR WITH TRANSPARENCY

kemi Gbadebo

Transparency gets talked about like a finished destination, but for small brands it’s usually messy, partial, and happening in real time. This GBADEBO x CircKit collaboration isn’t about ticking a...

THE SMARTEST SUSTAINABILITY TOOL MIGHT BE... SPREADSHEETS?

THE SMARTEST SUSTAINABILITY TOOL MIGHT BE... SPREADSHEETS?

kemi Gbadebo

No one got into fashion to open Excel, but knowing your numbers might be the smartest move for your sustainability game.

THE SMARTEST SUSTAINABILITY TOOL MIGHT BE... SPREADSHEETS?

kemi Gbadebo

No one got into fashion to open Excel, but knowing your numbers might be the smartest move for your sustainability game.

IS 3D SAMPLING LOCKING OUT SMALL BRANDS?

IS 3D SAMPLING LOCKING OUT SMALL BRANDS?

kemi Gbadebo

Digital sampling is hailed as a sustainability fix. But when the price of access feels like rent, is this just techwashing the industry again?

IS 3D SAMPLING LOCKING OUT SMALL BRANDS?

kemi Gbadebo

Digital sampling is hailed as a sustainability fix. But when the price of access feels like rent, is this just techwashing the industry again?

YOUR FAVOURITE BRANDS ARE USING BLOCKCHAIN

YOUR FAVOURITE BRANDS ARE USING BLOCKCHAIN

kemi Gbadebo

From LVMH to COS, more fashion brands are using blockchain to ‘prove’ transparency. But what does that actually mean? And should emerging creatives even care?

YOUR FAVOURITE BRANDS ARE USING BLOCKCHAIN

kemi Gbadebo

From LVMH to COS, more fashion brands are using blockchain to ‘prove’ transparency. But what does that actually mean? And should emerging creatives even care?

WILL AI ACTUALLY MAKE FASHION MORE CIRCULAR? OR JUST MORE CONFUSING?

WILL AI ACTUALLY MAKE FASHION MORE CIRCULAR? OR JUST MORE CONFUSING?

kemi Gbadebo

Everyone’s screaming about AI being the future of sustainable fashion. But between algorithmic design tools and smart recycling systems, who’s actually benefiting? And are we just greenwashing... with code?

WILL AI ACTUALLY MAKE FASHION MORE CIRCULAR? OR JUST MORE CONFUSING?

kemi Gbadebo

Everyone’s screaming about AI being the future of sustainable fashion. But between algorithmic design tools and smart recycling systems, who’s actually benefiting? And are we just greenwashing... with code?

Press & Enquiries | Get in touch