"LUXURY IS NOT WHAT YOU BUY. IT'S HOW YOU WEAR WHAT YOU ALREADY HAVE"
Fresh takes from the studio, industry and sustainability trenches.
A HAUL IS STILL A HAUL: WHY SECOND-HAND SHOPPING HASN’T SOLVED OUR BUYING ADDICTION
Depop, Vinted and vintage stores might make us feel better about shopping, but haul culture hasn’t gone anywhere—it’s just been rebranded. Are we solving fashion’s waste problem, or just dressing...
A HAUL IS STILL A HAUL: WHY SECOND-HAND SHOPPING HASN’T SOLVED OUR BUYING ADDICTION
Depop, Vinted and vintage stores might make us feel better about shopping, but haul culture hasn’t gone anywhere—it’s just been rebranded. Are we solving fashion’s waste problem, or just dressing...
IS RENTAL THE NEW ROBIN HOOD?
With apps like HURR and By Rotation blowing up, fashion rental seems like the sustainable dream. But is it really about circularity or just another expensive way to play rich?...
IS RENTAL THE NEW ROBIN HOOD?
With apps like HURR and By Rotation blowing up, fashion rental seems like the sustainable dream. But is it really about circularity or just another expensive way to play rich?...
FROM PROTEST TO PROFIT: JANE BIRKIN'S $10 MILLION BAG
Jane Birkin’s original Hermès bag just sold at Sotheby’s for over $10 million. But with the UNICEF sticker removed and the story behind it softened, the sale raises a bigger...
FROM PROTEST TO PROFIT: JANE BIRKIN'S $10 MILLION BAG
Jane Birkin’s original Hermès bag just sold at Sotheby’s for over $10 million. But with the UNICEF sticker removed and the story behind it softened, the sale raises a bigger...
BURBERRY GOES CIRCULAR: OR DO THEY?
Burberry just made a power move—dumping virgin textiles for Circulose®, a closed-loop fiber from 100% waste. Here’s why this matters for luxury, for innovation, and for indie UK brands.
BURBERRY GOES CIRCULAR: OR DO THEY?
Burberry just made a power move—dumping virgin textiles for Circulose®, a closed-loop fiber from 100% waste. Here’s why this matters for luxury, for innovation, and for indie UK brands.
FROM BOOTS TO CLOGS: WHY FASHION IS GETTING WEIRD
Football boots on the high street? Clogs on the runway? Fashion’s getting strange — and strangely refreshing. Here’s why footwear is leading the creative rebellion.
FROM BOOTS TO CLOGS: WHY FASHION IS GETTING WEIRD
Football boots on the high street? Clogs on the runway? Fashion’s getting strange — and strangely refreshing. Here’s why footwear is leading the creative rebellion.
IS CONTENT CREATOR CULTURE THE NEW FAST FASHION?
Being a creative used to mean being undervalued. Now it's become the dream job. But are we slipping into something just as dangerous—where likes replace labour, and products are worth...
IS CONTENT CREATOR CULTURE THE NEW FAST FASHION?
Being a creative used to mean being undervalued. Now it's become the dream job. But are we slipping into something just as dangerous—where likes replace labour, and products are worth...