"LUXURY IS NOT WHAT YOU BUY. IT'S HOW YOU WEAR WHAT YOU ALREADY HAVE"

-Telfar Clemens

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Fresh takes from the studio, industry and sustainability trenches.

SO THE EU’S TAKING BACK THE GREEN CLAIMS DIRECTIVE… AWKWARD

SO THE EU’S TAKING BACK THE GREEN CLAIMS DIRECTIVE… AWKWARD

kemi Gbadebo

The EU just announced plans to withdraw the Green Claims Directive, a rule that was meant to keep brands honest about their sustainability messaging. But why has it been scrapped...

SO THE EU’S TAKING BACK THE GREEN CLAIMS DIRECTIVE… AWKWARD

kemi Gbadebo

The EU just announced plans to withdraw the Green Claims Directive, a rule that was meant to keep brands honest about their sustainability messaging. But why has it been scrapped...

THE GLOBAL FASHION SUMMIT WAS GIVING VIBES, WARNINGS, AND A FEW GEMS FOR THE FUTURE

THE GLOBAL FASHION SUMMIT WAS GIVING VIBES, WARNINGS, AND A FEW GEMS FOR THE FUTURE

kemi Gbadebo

The 2025 Global Fashion Summit was giving mixed energy—greenhushing meets real innovation—but for young UK designers, it revealed key signals about where the industry’s heading next.

THE GLOBAL FASHION SUMMIT WAS GIVING VIBES, WARNINGS, AND A FEW GEMS FOR THE FUTURE

kemi Gbadebo

The 2025 Global Fashion Summit was giving mixed energy—greenhushing meets real innovation—but for young UK designers, it revealed key signals about where the industry’s heading next.

KERING JUST HIRED A CAR GUY TO RUN GUCCI

KERING JUST HIRED A CAR GUY TO RUN GUCCI

kemi Gbadebo

Gucci’s parent company Kering just hired ex-Renault CEO Luca de Meo as their new boss. Sounds random, but it might actually be genius. Here’s why it could change everything we...

KERING JUST HIRED A CAR GUY TO RUN GUCCI

kemi Gbadebo

Gucci’s parent company Kering just hired ex-Renault CEO Luca de Meo as their new boss. Sounds random, but it might actually be genius. Here’s why it could change everything we...

CHANEL’S NEVOLD GOES OPEN-SOURCE

CHANEL’S NEVOLD GOES OPEN-SOURCE

kemi Gbadebo

Chanel just went open-source. Their new sub-label Nevold is quietly reinventing circular luxury — and proving heritage houses can innovate sustainably without losing their edge.

CHANEL’S NEVOLD GOES OPEN-SOURCE

kemi Gbadebo

Chanel just went open-source. Their new sub-label Nevold is quietly reinventing circular luxury — and proving heritage houses can innovate sustainably without losing their edge.

THE FUTURE OF FASHION ISN’T CLOTHING. IT’S SYSTEMS.

THE FUTURE OF FASHION ISN’T CLOTHING. IT’S SYSTEMS.

kemi Gbadebo

Fashion’s next big trend isn’t a colour palette — it’s a complete system overhaul. From circular design to digital traceability, here’s how UK creatives are reimagining fashion beyond the hanger.

THE FUTURE OF FASHION ISN’T CLOTHING. IT’S SYSTEMS.

kemi Gbadebo

Fashion’s next big trend isn’t a colour palette — it’s a complete system overhaul. From circular design to digital traceability, here’s how UK creatives are reimagining fashion beyond the hanger.

FRANCE JUST CAME FOR ULTRA-FAST FASHION : HERE’S WHY IT MATTERS TO CREATIVES EVERYWHERE

FRANCE JUST CAME FOR ULTRA-FAST FASHION : HERE’S WHY IT MATTERS TO CREATIVES EVERYWHERE

kemi Gbadebo

France’s Senate just voted to tax and advertise-ban ultra-fast fashion. This isn’t climate virtue signalling, it’s a market shockwave. Even UK brands should care. Here’s what the new law means...

FRANCE JUST CAME FOR ULTRA-FAST FASHION : HERE’S WHY IT MATTERS TO CREATIVES EVERYWHERE

kemi Gbadebo

France’s Senate just voted to tax and advertise-ban ultra-fast fashion. This isn’t climate virtue signalling, it’s a market shockwave. Even UK brands should care. Here’s what the new law means...

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