"LUXURY IS NOT WHAT YOU BUY. IT'S HOW YOU WEAR WHAT YOU ALREADY HAVE"
Fresh takes from the studio, industry and sustainability trenches.
WHY WE SHOULD BE TEACHING SUSTAINABILITY IN PRIMARY SCHOOL
We spend so much time trying to re-educate adults on sustainable fashion, but what if we started earlier? Teaching kids about clothing value, repair, and waste could be the key...
WHY WE SHOULD BE TEACHING SUSTAINABILITY IN PRIMARY SCHOOL
We spend so much time trying to re-educate adults on sustainable fashion, but what if we started earlier? Teaching kids about clothing value, repair, and waste could be the key...
WHEN DID EVERYONE START CARING ABOUT SUSTAINABILITY?
Suddenly everyone from luxury houses to high street giants is shouting about sustainability. But when did this shift actually happen? Why now? And who’s really been driving this behind the...
WHEN DID EVERYONE START CARING ABOUT SUSTAINABILITY?
Suddenly everyone from luxury houses to high street giants is shouting about sustainability. But when did this shift actually happen? Why now? And who’s really been driving this behind the...
EU POLICY IS COMING FOR YOUR WARDROBE
Even if you’re in the UK, the EU’s new textile rules—eco-design, EPR, and Digital Product Passports—are going to reshape your brand’s future. Here’s why that’s good news (if you’re smart).
EU POLICY IS COMING FOR YOUR WARDROBE
Even if you’re in the UK, the EU’s new textile rules—eco-design, EPR, and Digital Product Passports—are going to reshape your brand’s future. Here’s why that’s good news (if you’re smart).
H&M JUST PARTNERED WITH CIRCULOSE
H&M is officially onboard with Circulose, and no, it’s not just a greenwashing capsule drop. This is a multi-year commitment to turn old cotton textiles into regenerated fibres at scale....
H&M JUST PARTNERED WITH CIRCULOSE
H&M is officially onboard with Circulose, and no, it’s not just a greenwashing capsule drop. This is a multi-year commitment to turn old cotton textiles into regenerated fibres at scale....
SO THE EU’S TAKING BACK THE GREEN CLAIMS DIRECTIVE… AWKWARD
The EU just announced plans to withdraw the Green Claims Directive, a rule that was meant to keep brands honest about their sustainability messaging. But why has it been scrapped...
SO THE EU’S TAKING BACK THE GREEN CLAIMS DIRECTIVE… AWKWARD
The EU just announced plans to withdraw the Green Claims Directive, a rule that was meant to keep brands honest about their sustainability messaging. But why has it been scrapped...
THE GLOBAL FASHION SUMMIT WAS GIVING VIBES, WARNINGS, AND A FEW GEMS FOR THE FUTURE
The 2025 Global Fashion Summit was giving mixed energy—greenhushing meets real innovation—but for young UK designers, it revealed key signals about where the industry’s heading next.
THE GLOBAL FASHION SUMMIT WAS GIVING VIBES, WARNINGS, AND A FEW GEMS FOR THE FUTURE
The 2025 Global Fashion Summit was giving mixed energy—greenhushing meets real innovation—but for young UK designers, it revealed key signals about where the industry’s heading next.