"LUXURY IS NOT WHAT YOU BUY. IT'S HOW YOU WEAR WHAT YOU ALREADY HAVE"
Fresh takes from the studio, industry and sustainability trenches.
WHY THE BFC'S NEW CIRCULARITY SCHEME COULD ACTUALLY WORK
A quiet pilot project from the British Fashion Council could reshape how fashion in the UK handles waste. But is it just another exclusive initiative, or could this one actually...
WHY THE BFC'S NEW CIRCULARITY SCHEME COULD ACTUALLY WORK
A quiet pilot project from the British Fashion Council could reshape how fashion in the UK handles waste. But is it just another exclusive initiative, or could this one actually...
SUSTAINABILITY, BUT MAKE IT CLUBWEAR
Upcycled mesh, deadstock sequins, DIY hot girl fits—could a greener club scene be the next wave in sustainable fashion? From 70s disco to TikTok rave girls, let’s talk about why...
SUSTAINABILITY, BUT MAKE IT CLUBWEAR
Upcycled mesh, deadstock sequins, DIY hot girl fits—could a greener club scene be the next wave in sustainable fashion? From 70s disco to TikTok rave girls, let’s talk about why...
WHY WE SHOULD BE TEACHING SUSTAINABILITY IN PRIMARY SCHOOL
We spend so much time trying to re-educate adults on sustainable fashion, but what if we started earlier? Teaching kids about clothing value, repair, and waste could be the key...
WHY WE SHOULD BE TEACHING SUSTAINABILITY IN PRIMARY SCHOOL
We spend so much time trying to re-educate adults on sustainable fashion, but what if we started earlier? Teaching kids about clothing value, repair, and waste could be the key...
WHEN DID EVERYONE START CARING ABOUT SUSTAINABILITY?
Suddenly everyone from luxury houses to high street giants is shouting about sustainability. But when did this shift actually happen? Why now? And who’s really been driving this behind the...
WHEN DID EVERYONE START CARING ABOUT SUSTAINABILITY?
Suddenly everyone from luxury houses to high street giants is shouting about sustainability. But when did this shift actually happen? Why now? And who’s really been driving this behind the...
EU POLICY IS COMING FOR YOUR WARDROBE
Even if you’re in the UK, the EU’s new textile rules—eco-design, EPR, and Digital Product Passports—are going to reshape your brand’s future. Here’s why that’s good news (if you’re smart).
EU POLICY IS COMING FOR YOUR WARDROBE
Even if you’re in the UK, the EU’s new textile rules—eco-design, EPR, and Digital Product Passports—are going to reshape your brand’s future. Here’s why that’s good news (if you’re smart).
H&M JUST PARTNERED WITH CIRCULOSE
H&M is officially onboard with Circulose, and no, it’s not just a greenwashing capsule drop. This is a multi-year commitment to turn old cotton textiles into regenerated fibres at scale....
H&M JUST PARTNERED WITH CIRCULOSE
H&M is officially onboard with Circulose, and no, it’s not just a greenwashing capsule drop. This is a multi-year commitment to turn old cotton textiles into regenerated fibres at scale....